Voice Search is the future of Web Search
As every year is passing, we happen to see new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of such developments in the market has been caused by the widespread adoption of voice search technology and its effects on internet usage.
As a result, this affects website improvement, where following SEO best practices is fundamental for most organizations in the current time. Web voice search could be set to disturb SEO shows, so organizations would be all around instructed to remain educated concerning the progressions and plan in like manner.
The rise of voice technology
The introduction of IBM’s Watson in 2010 opened the gate for voice technology devices. Watson is a power-packed voice recognition question-answer computer system that staggered the whole world as a super-intelligent, thinking, and speaking robot that managed to beat Trivia grandmasters on the TV quiz show anmed‘Jeopardy’. In the following year, Google came up with its Voice Search, and Apple launched Siri for the iPhone 4S, the first digital personal assistant.
In 2014 by Cortana was launched by Microsoft and Amazon released Echo as a voice speaker powered by the personal assistant, Alexa. In 2016, Google launched Google Assistant with another smart speaker named Google Home. Initial figures showed Amazon Alexa to be leading the market, although Google Home may lead by 2021. Other well known digital assistants on the global stage include Alice from Yandex and AliGenie from Alibaba.
Voice recognition technology has remarkably improved since its beginning. Google is reported claiming 95 percent accuracy, while the Chinese iFlytek speech recognition system has an astonishing accuracy of 98%.
Voice technology has is also being widely used in the devices that fall into the umbrella term, the Internet of Things (IoT), such as a smart TV, a smart thermostat, or a home kit. While it very well might be conceivable, web voice search doesn't have direct applications for the majority of these gadgets yet, and by far the greatest share of searches are currently made on either a smartphone or a smart speaker.
Twenty percent of queries on Google’s mobile app and Android devices are made with voice, while 31% of smartphone users use voice at least once a week, according to Statistica.
Media analytics firm Comscore was reported predicting that 50% of all online searches will be made through voice by 2020, while Gartner also made a forecast that in the year 2020, 30 out of 100 online searches will be made on devices without a screen. This indicates not only a gigantic ascent in voice search but also a significant rise in the adoption of smart speakers. At the beginning of 2020, Juniper Research made a prediction that 3.25 billion voice assistants were in use and this figure is predicted to hit eight billion by 2023.
The effects of voice on SEO
Voice is, therefore, transfiguring our perspectives to technology and the internet, but what effects it is putting on search engine optimization?
Natural language
With enhanced and dependable voice recognition systems, voice technology is suitably adjusted go after day to day language use, so users can give commands in such a way as if they were speaking to a human. For any areas of potential confusion, emerging technologies are seeking to improve the user experience. The 2018 Internet Trends Report by venture capitalist and internet trends specialist, Mary Meeker, found that 70% of English language voice searches were made in natural or conversational language.
Keyword length
Spoken language usually isn’t as concise as the written word, so searches will be lengthier than the three or four keyword searches more common to graphical user interfaces (GUI). The average voice search is 29 words in length according to Backlinks. SEO techniques will definitely need adjustment by using more long-tail keywords. By using long-tail keywords they get benefited as the longer keyword phrases get higher the probability of conversion.
0 Comments:
Post a Comment